INTRODUCTION
Makalu Media Private Limited (Makalu Television) is the first Koshi Province based television channel operated from industrial hub of Biratnagar. It came into operation formally from 18th Kartik, 2067. The television is primarily concentrated on eastern region in terms of content and viewership. The Television is promoted by a group of renowned industrialists, Cable Television entrepreneurs and media professionals. Makalu Television was initially licensed for terrestrial transmission and later the license was also awarded for Cable Television medium (CATV) for three districts viz. Morang, Sunsari and Jhapa. Ministry of Information and Communications, Government of Nepal has awarded license for National level through Cable Television medium quite recently. Now, Makalu Television has become eastern region-based national television. The signal of television is now expanded to Kathmandu valley and other economically active cities across Nepal through Intranet medium. Once the second phase of expansion is completed as planned, Makalu Television will have a presence and visibility over 40 economically active districts commanding 90% plus total Cable Television viewers of Nepal.
Makalu Television is 24 hour Channel with the right blend of News/Current affairs (60%) and General Entertainment (40%). The localization of news content, coverage of local undercurrent, other entertainment genre and exclusive live coverage of major events and happenings in the region is the Unique Selling Proposition (USP) of Makalu TV. Another USP of Makalu TV is Maithili News primarily targeted to the Maithili viewers residing across the country.
The television has been able to create a sufficient brand pull in the eastern region as an impactful media vehicle to promote the product and services of our valued clientele. The estimated household coverage of television through CATV medium is one million plus taking the statistics of total CATV HH concentration of CBS-2011. When Optical eco-system is expanded further connecting recently urbanized towns with major household concentration, the percentage household and area coverage is likely to grow.
Total households reach of satellite channel and CATV channel is almost identical. The television has recently migrated to digital environment considering the requirement of digitization deadline set by Government of Nepal
The television has a slogan of “Localness, Development and Promotion ’’ and aims at empowering regional and local activities through deliverance of news, education, entertainment and infotainment.
Vision
Makalu Television envisions becoming a trend setting regional media vehicle in Nepal bringing local news/events and other relevant undercurrents instantly to the viewers across the country continuously advocating right to information.
Mission
To establish as a leading Cable Television based regional channel continuously propagating localness, development and promotion.
Objective
To become one of the promising regional media vehicles in Nepal for our valued clientele.